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Las Vegas, NV — The Arizona
Travel Park Association (ATPA) has signed an alliance agreement
with Friend Communications that will enable ATPA members to
provide real-time, on-line reservations directly through the
Association's web portal, www.azrvparks.com. The agreement
was finalized during the national convention for the Association
of RV Parks and Campgrounds (ARVC) held recently in Las Vegas,
Nevada. Under the agreement, Friend Communications will embed
its real-time reservation technology into ATPA's existing
website, providing participating ATPA member parks with an
e-commerce solution. The technology will also give members
the opportunity to gain widespread marketing exposure through
Friend Communications' growing Market Place Alliance
Program.
"In today's business environment, it is becoming more
important for members in our industry to establish a technology
presence on the Internet," said Brent Davis, Executive
Director of ATPA. "The ease of use of Friend technology
will help us move in that direction. It also provides another
valuable benefit to our members, and helps us attract new
members to this association."
ATPA is the fifth Campground Association to sign-on as an
Alliance Partner with Friend Communications, following California
Travel Park Association, Texas Association of Campground Owners,
the National Association of RV Parks and Campgrounds and Missouri
Association of RV Parks and Campgrounds.
The service we provide is the first in the industry to combine
real-time Internet reservations with sophisticated, web-based
front office management tools and dynamic widespread marketing
initiatives, all wrapped up into one single platform, said
Gary Pace, President of Friend Communications. Today's campers
are demanding the ability to research, plan and confirm their
RV travels on the Internet. Our strategy is to provide the
technology and educate and empower the campground industry
with a collective approach that circumvents the costly e-commerce
mistakes that were made by the hotel and airline industries.
ATPA President Jo Ann Mickelson of J and H RV Park believes
that moving from a reservation request to providing consumers
with on-line, real-time reservations is an opportunity and
service the RV Park and campground industry needs to embrace.
"Providing consumers with the ability to book online
through our association website provides a win-win solution
for everyone."
Arizona Travel Parks Association
is a statewide non-profit trade association representing more
than 110 RV park and campground owners with more than 40,000
spaces throughout Arizona. ATPA provides its members with
industry promotion in its RV park & camping directory
and website, legislative advocacy, legal services, educational
opportunities, industry statistics, and group buying discount
programs. For more information, call (520) 323-ATPA (2872)
or visit the website www.azrvparks.com.
Friend Communications Inc., a subsidiary of Leisure
Holding Inc., provides an integrated portfolio of services,
including online reservation technology, advertising infrastructure
and marketing services to the outdoor recreation industry.
Friend is committed to delivering best-of-breed products and
marketing support to unite the businesses that makeup this
vertical. Through industry partnerships and its sister company,
Camping.com, Friend enhances the consumer's online experience
by providing outdoor recreation-centric information, resources
and an extensive online reservation network for locating RV
parks and campgrounds. More information is available toll-free
at 888-333-9383, ext. 223; on the Web at www.friendcommunications.com;
or by e-mail at marketing@friendcomm.net.
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