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Anaheim, CA - Best Parks in America
(BPA) has signed an alliance agreement with Friend Communications
that will enable BPA member parks to provide real-time, online
reservations directly through their websites.
"Best Parks in America is a marketing group of premium-level
RV parks and resorts. It is crucial for those parks to be
the best technologically, as well, to meet the growing needs
of today's consumers," notes David Gorin, President of BPA.
"That's why we've made online reservations capability a requirement
for membership." According to Gorin, BPA selected Friend to
provide that service because the company's system provides
the best value in features, speed, ease of use and professional
support. "Additionally, 50 percent of BPA parks were already
using the Friend system at the time we began talking with
them. So it seemed like an ideal partnership.
"In addition to real-time Internet reservations capability,
BPA members can take advantage of sophisticated, web-based front
office management tools and dynamic widespread marketing initiatives
with the Friend system. According to Gary Pace, President of Friend
Communications, many of today's RVers, particularly the younger
ones, demand this type of technology because they use it heavily
in their everyday lives. "The friend system makes the experience
easy, enjoyable and convenient for them. It's one more service
they will expect from the premium parks that are affiliated with
BPA," Pace added.
Best Parks in America affiliation is an opportunity for RV
parks to set themselves apart from the increasing competition by
enhancing consumer recognition of their image. The high affiliation
standards that members must uphold, along with the assortment of
benefits members receive, is an unparalleled value in the park industry.
For affiliation and other information, contact David Gorin at 703-448-6863,
or BestParks@aol.com.
Friend Communications Inc., a subsidiary of Leisure
Holding Inc., provides an integrated portfolio of services,
including online reservation technology, advertising infrastructure
and marketing services to the outdoor recreation industry.
Friend is committed to delivering best-of-breed products and
marketing support to unite the businesses that makeup this
vertical. Through industry partnerships and its sister company,
Camping.com, Friend enhances the consumer's online experience
by providing outdoor recreation-centric information, resources
and an extensive online reservation network for locating RV
parks and campgrounds. More information is available toll-free
at 888-333-9383, ext. 223; on the Web at www.friendcommunications.com;
or by e-mail at marketing@friendcomm.net.
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