Online reservations for campgrounds and RV parks: Friend Communications

Press Release: March 9, 2004
For more information, contact:
Deb Kohls
Friend Communications
(888) 333-9383, Ext. 223

RV Rental Company Offers Consumers Online Campsite Reservation Capabilities

Santa Fe Springs, CA - El Monte RV, a nationwide motor home rental company, has added Friend Communication's RV park and campground directory, and reservation system to its Web site. This system allows visitors seeking motorhome rentals the option to place online, real-time reservations at select parks and campgrounds.

"We wanted our site to be a one-stop shop for RV travelers," explained Joe Laing, Director of Marketing for El Monte. "With this system, guests can rent an RV and book campsites all in one place."

Today's online savvy consumers appreciate the convenience. "This partnership offers El Monte guests online reservation capabilities that today's consumer expect and enjoy," said Gary Pace, President of Friend. "The convenience of this system creates customer satisfaction which then leads to repeat business for El Monte. Both the company and the consumer benefit - it's a win-win situation."

Some campgrounds have attempted to offer online bookings, but have struggled to find efficient ways
of doing so. Other reservation systems require campground owners to set aside entire blocks of campsites in order to offer them online. Those that are set aside are locked into online reservations.
This means that if no one books over the Web, campsites could sit vacant, causing the campground owner lost sales.

Traditionally the most common way to place reservations via the Internet has been for guests to email a reservation to the campground. Customers must wait for a manual confirmation and, after receiving it they can then look into an RV rental. With Friend everything exists in one spot, eliminating the waiting and hassles.

"People want more sophisticated online products," Laing said. "We wanted something that would be easy for the consumer. We knew that Friend has the experience and the background to make it happen. And it targets the exact demographic we wanted to reach.


El Monte RV is America's premier nationwide RV rental company. The company was founded in 1970 by Ken Schork in the town of El Monte, Calif. Since then, the company has grown to become one of the largest RV rental companies in the world. El Monte RV has locations throughout the United States, and is known worldwide for its commitment to quality products and service. For more information on El Monte RV, visit www.elmonterv.com.

Friend Communications Inc., a subsidiary of Leisure Holding Inc., provides an integrated portfolio of services, including online reservation technology, advertising infrastructure and marketing services to the outdoor recreation industry. Friend is committed to delivering best-of-breed products and marketing support to unite the businesses that makeup this vertical. Through industry partnerships and its sister company, Camping.com, Friend enhances the consumer's online experience by providing outdoor recreation-centric information, resources and an extensive online reservation network for locating RV parks and campgrounds. More information is available toll-free at 888-333-9383, ext. 223; on the Web at www.friendcommunications.com; or by e-mail at marketing@friendcomm.net.

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