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McLean, VA - The Virginia Campground
Association (VCA) has partnered with Friend Communications
to offer member parks an online booking engine and front office
management system. Member parks are beginning to use the Friend
system and launch consumer-friendly Web sites.
"It's the way of the future for both park management
and consumers," said David Gorin, Executive Director
of VCA. "It's what consumers are looking for and no one
else in the marketplace can offer anything like what Friend
has."
The system benefits parks and consumers alike. Consumers receive
online reservation capabilities with 24-hour a day, seven
day a week service. Guests aren't locked into a specific time
frame to contact the campground and place reservations.
"Consumers are appreciative of and responding to the
online reservation capabilities," said Gary Pace, President
of Friend. "With this system, campground owners are stepping
into the future and are finding grateful customers."
The Friend system creates convenience for campground owners
as well. Owners have the capacity to update online information
instantly and as often as they like. They also benefit from
efficient, automatic marketing placement.
"It's the modern and convenient way of doing business,"
added Gorin. "And consumers want and appreciate that
convenience."
The Virginia Campground Association
is a non-profit organization that is dedicated to the improvement
and betterment of family camping. VCA partners with Virginia
state parks to provide the most comprehensive directory of
parks and campgrounds. For more information, call 703-448-6863;
visit virginiacampgrounds.org;
or write PO Box 9928, McLean, VA 22102.
Friend Communications Inc., a subsidiary of Leisure
Holding Inc., provides an integrated portfolio of services,
including online reservation technology, advertising infrastructure
and marketing services to the outdoor recreation industry.
Friend is committed to delivering best-of-breed products and
marketing support to unite the businesses that makeup this
vertical. Through industry partnerships and its sister company,
Camping.com, Friend enhances the consumer's online experience
by providing outdoor recreation-centric information, resources
and an extensive online reservation network for locating RV
parks and campgrounds. More information is available toll-free
at 888-333-9383, ext. 223; on the Web at www.friendcommunications.com;
or by e-mail at marketing@friendcomm.net.
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