Online reservations for campgrounds and RV parks: Friend Communications

Press Release: March 18, 2004
For more information, contact:
Deb Kohls
Friend Communications
(888) 333-9383, Ext. 223

Wayne Purchase
Executive Director ARVC Michigan
(989)-826-5255

Michigan Association Offers Member Parks Sophisticated Online Capabilities

City, MI— The Association of RV Parks and Campgrounds of Michigan (ARVC Michigan) has signed an agreement with Friend Communications, Inc. offering members online reservation capabilities.

"Friend Communications is the leader in the campground online industry," said Wayne Purchase, Executive Director of ARVC Michigan. "Most campgrounds in our association were on the Web, but
didn't have online reservations. We wanted to improve upon that technology and make real-time
reservations possible."

ARVC Michigan is the eighth campground association to sign-on as an alliance partner with Friend Communications, following California Travel Park Association, Texas Association of Campground
Owners, the National Association of RV Parks and Campgrounds, Missouri Association of RV Parks
and Campgrounds, the Arizona Travel Park Association, Virginia Campground Association and the
Campground Owners of New York.

"Consumers and associations alike are responding to the capabilities of this system," said Gary Pace, President of Friend Communications. "Consumers demand sophisticated online products and
associations desire the technology to make it happen. Friend delivers the technology, which results
in customer satisfaction."


Association of RV Parks and Campgrounds of Michigan strives to maintain quality camping. Over 230 privately and publicly owned parks are a part of the 34-year-old association. Members meet regularly to discover ways to continually improve campground services and facilities. More information can be found at www.michcampgrounds.com.

Friend Communications Inc., a subsidiary of Leisure Holding Inc., provides an integrated portfolio of services, including online reservation technology, advertising infrastructure and marketing services to the outdoor recreation industry. Friend is committed to delivering best-of-breed products and marketing support to unite the businesses that makeup this vertical. Through industry partnerships and its sister company, Camping.com, Friend enhances the consumer's online experience by providing outdoor recreation-centric information, resources and an extensive online reservation network for locating RV parks and campgrounds. More information is available toll-free at 888-333-9383, ext. 223; on the Web at www.friendcommunications.com; or by e-mail at marketing@friendcomm.net.

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