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 Las Vegas, NV - Leisure Holding Inc.
announces the formation of Leisure Marketing Group Inc. to
provide brand and business development services to the campground
and outdoor recreation industries. The new company, headed
by President and COO Bob Jordan, recently entered into an
agreement with Nettcorp Inc. to develop and manage the camping.com
Web site. The redesigned camping.com Web site is intended
to provide a one-stop Internet access point for camping-related
information, products and services.
"This new group will be completely consumer focused and will
provide a mixture of interactive and traditional marketing services
for its clients," said Gary Pace, President and CEO of Leisure
Holding. "Its mission is to motivate and enable consumers to
buy now on the Internet, providing revenue growth for its clients
and business partners."
According to Jordan, Leisure Marketing Group is working very hard
to build the camping.com brand, rapidly moving from idea to activation.
"Our objective is to build camping.com into the Yahoo!®
of camping. Initially, it will provide consumers with online campsite
reservations, shopping and destination information in a single Web
site location," Jordan remarked. "Many of these elements
exist today in the outdoor industry, but they are fragmented across
multiple Web sites. We want to create a portal where various industry
participants are able to work together in providing seamless access
to products and services, thereby maximizing the camping experience."
"I am very excited about the new direction of camping.com,"
said Roy Messer, President of Nettcorp, which owns camping.com.
"Camping.com is the intuitive name that appeals to all types
of campers, including RVers, tent campers, backpackers, paddlers,
fishing and hunting enthusiasts, and others who participate in outdoor
activities."
In a related announcement, Friend Communications Inc. recently formed
an alliance with Leisure Marketing to provide technical infrastructure,
including online reservations, to camping.com. "The relationship
with Friend provides immediate value to the redesigned Web site
by allowing online campers to search for camping destinations and
secure immediate online reservations," Jordan added.
"Today's Internet consumers demand the ability to make an instant
purchase," said Deb Kohls, Vice President of Business Development
for Friend Communications. "The Friend system offers Web sites
like camping.com the ability to give consumers what they want without
requiring each Web site to develop its own expensive campground
content or software platform. The platform is partner independent
and provides each Web site with the ability to self-brand. Each
site becomes a portal with the benefits of developing customer loyalty
and retaining brand identity, without having to incur the high cost
of acquiring and maintaining campground inventory." For more
information, visit www.camping.com.
Leisure Holding Inc. is a privately held company formed in
2002 by Glenn Kummer and Gary Pace, long-time RV industry executives.
Leisure Holding is the parent company of Leisure Leasing Inc., Leisure
Marketing Group Inc., Leisure Software Inc. and Friend Communications
Inc.
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