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Anaheim, CA - The National Association
of RV Parks & Campgrounds (ARVC ) and AGS Internet Services
announced a cooperative initiative with Friend Communications
that will provide major benefits to campground owners and
their customers. Friend Communications recently helped ARVC
bring on-line reservation capability to its popular web site,
www.gocampingamerica.com.
The site was created in 1996 and is currently maintained by
AGS Internet Services. AGS has tapped Friend’s leading
edge, online reservations technology to enhance the development,
maintenance and management of online brochures AGS provides
for ARVC and the Go Camping America web site.
The partnership will provide expanded, cost-effective brochure web
pages that can be easily updated by campsite personnel who have
little computer experience. "They can provide relevant, timely
information for the consumer through a simple, online interface,"
says Louise Rogers, Executive Director of AGS. "These three
organizations are combining talents to provide a greater benefit
to ARVC members – as well as enhancing the consumer experience
on the Go Camping America web site."
The enhancements will enable park owners to maintain and update
the content of their brochures on the GCA web site at any time.
For a single, flat fee, park owners will have access to a variety
of page options, navigation tools and graphics. Friend’s online
reservation capability can also be utilized for parks wishing to
offer that service to customers.
"These enhancements will certainly boost the consumer experience
on the Go Camping America web site," noted Gary Pace, President
of Friend Communications. "They will also provide online marketing
tools that can help position the campground industry to be much
more effective at capturing a larger share of the travel market
– particularly the growing number of people who desire to
reserve and pay for their campsite rentals online."
Linda Profaizer, President of ARVC, underscored the value of the
GCA web site enhancements. "This is a major step forward for
park and campground owners who now can leverage the power of the
Internet to better manage and market their businesses," Profaizer
said. "In addition to general informational GCA web site content,
park owners and operators will now have the ability to provide individualized,
real-time content and information about their parks and the special
events they have planned. And they can easily manage the content
themselves. It is an ideal way for park owners to add more consumer
value to their businesses."
The National Association of RV Parks
and Campgrounds (ARVC) is the national association representing
over 3700 parks and campgrounds throughout the United States
and Canada. The association is headquartered in Falls Church,
VA. More information about the association can be found at
www.ARVC.org. Additional information about the association's
member parks, an online directory of parks and other camping
services, and general information for camping consumers can
be found at www.gocampingamerica.com.
American Guide Services, Inc. (AGS), Port Angeles,
WA, offers a complete range of print publication and online
services for the Outdoor Hospitality and Travel Industries.
AGS leverages client marketing budgets by creating dynamic
integrated programs that meld traditional marketing methods
with online strategies for maximized return. Today, AGS is
one of the Internet's most successful service-oriented companies,
providing customers with solid results at substantial savings.
For additional information regarding AGS and their award winning
services, please visit www.agsinternet.com.
Friend Communications Inc., a subsidiary of Leisure
Holding Inc., provides an integrated portfolio of services,
including online reservation technology, advertising infrastructure
and marketing services to the outdoor recreation industry.
Friend is committed to delivering best-of-breed products and
marketing support to unite the businesses that makeup this
vertical. Through industry partnerships and its sister company,
Camping.com, Friend enhances the consumer's online experience
by providing outdoor recreation-centric information, resources
and an extensive online reservation network for locating RV
parks and campgrounds. More information is available toll-free
at 888-333-9383, ext. 223; on the Web at www.friendcommunications.com;
or by e-mail at marketing@friendcomm.net.
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